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    • Meta：2023年App广告营销指南（76页）.pdf

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    • 《Meta：2023年App广告营销指南（76页）.pdf》由会员分享，可在线阅读，更多相关《Meta：2023年App广告营销指南（76页）.pdf（76页珍藏版）》请在本站上搜索。 1、Meta?App?A+AC?|?|?|?A+AC?7?12?9?10?11?A+AC?A+AC?9?API?A+AC?A+AC?A+AC?*?*?/?9?/?1?18-24?$10?25-34?$15?18-24?$8?1?18-24?$10?2?25-34?$15?3?18-24?$8?竞?免?3.A+AC Best Practice?20?1-2?变?2-4?7?潜?15?IOS?CPP,ASC?AEM?iOS?(CPP)?App Store Connect?ATT?iOS?将自定义商品页面(CPP)作为Apple App Store 的落地页利用 Apple 的App Store Con2、nect 生成报告?:https:/ App Store Connect:在更细化、更确定的层面（基于自定义商品页面）追踪和优化广告系列的表现查看超出 SKAN 默认计时器持续时间窗外（24 小时）的转化数据删除重复安装数据，评估广告系列的真正成效?:?SKAN?02?CPP?Creative Matching)?01?广告主可利用流量目标在短时间内快速扩大 iOS的支出和覆盖（超出 SKAN 的 9 个广告系列的限制）；App Store Connect 让广告主可以更及时、更精细地进行优化?:?:?APP?03?广告主可利用流量或网络转化目标来推动用户在 自定义商品页面中完成预注册 可以在3、 App Store Connect 上追踪转化情况?:?1.CPP?):?,?CPP?5?出?1.?2.?3.?4.?5.?免?Easy Payment Solutions for Your BusinesseasyBusiness?1https:/ and meet your match.12.CPP?CPP+?1.?o?o?o?/?2.?免?3.?存?免?免?4.?o?o?Meta?-?Traffic?o?App Store/Google Play?(Link Ad)?o?/?Meta Pixel?o?o?o?Meta?(Lead Ad)?o?(Web Conversions)?(Lea4、d Ad)?MMP?1?2?AppsFlyer?OneLink?App Store3Ads?/?/?1?2?3Purchase?1?2?3?A+SC?=?A+SC?Pixel?1234?iOS?Campaign?Campaign?iOS?3.?AEM?iOS?AEM?(AEM)?(AEM)?(AEM)?o?1?7?o SKAN?o MMP?Appsflyer/Branch/Adjust/Singula/Airbridge?Kochava?/?/?o?1?/?1?7?o?SKAN?o MMP?Appsflyer?Singular?iOS14+?1?7?1?2?SKAN?SKAN?SKAN?SKA5、dNetwork?/“?SKAdNetwork?SKAN?Meta?Apple SKAdNetwork?iOS?iOS?iOS?Android?Meta Install Referrer Meta Install Referrer?Meta Android?Android?Meta Install Referrer?Meta App Promotion Campaigns?MMP?Meta Install Referrer?(View Through Installs)?(Click Through Installs)?*?Meta Install Referrer(MIR)?MetaAndr6、oid?(App Promotion Campaigns)?*?7?GPIR?GPIR+MIR?ROAS?ROAS?ROAS?Meta Install Referrer?Android?Meta?Meta?ROAS?Meta?出?Android?ROAS?Meta?Reels?02?Reels?Reels?Reels?Reels?Reels?Reels?Reels?02?1?2?Reels?Reels?Reels?15?3?Reels?Reels?Reels?39%?4?+39%+15?Reels?9:16?4.8%?5.1%?2.9%?1+5%Reels?9:16?Reels?48%?2?-7、48?02?1.?级(GBDT)?Reels?14?2023?7?1?2023?7?14?9:16?9:16?2.?2019?11?2022?5?26.5?Reels?Reels?3.“Consumer Study”?Meta?MetrixLab?10,000?18?Instagram?2022?1?4.?58?Reels?2021?6?2022?3?Reels?Reels?Reels?Reels?激?Reels?02?Reels?免?51%-51%Reels?Reels?Reels?Reels?Reels?2022?11?9?11?Instagram?Facebook Reels?Reels8、?03?Reels?Reels?03?|?Reels?Reels?Reels?Pure Gym?Reels?03?|?2.3?2.3X?4%4%Meta?2022?10?5?1.?2.?3.?指?4.?5.?03?|?03?Reels?3?01?02?03?03?52%?出?/?(?(?数?问?03?(?(?S?&?)?03?择?问?(例子：挑战成功即可立马赢取$100 现金）（例子：游戏有挑战性、不同的玩法）?IOS SKAN 4.0?SKAN?1.?Apple?(ATT)?(App Event)?动?(MMP)?SKAdNetwork?iOS?2?iOS 14.5+?Apple?SKAN?9、64?SKAN?SKAN?竞?iOS?iOS?=?2.SKAN 4.0?SKAN 4.0?iOS?Meta?API?SKAdNetwork 4.0(SKAN 4.0)?iOS?Meta?Meta?SKAdNetwork?API?动?(MMP)?MMP?API?API?Apple?SKAN API?SKAN 3?0-63?SKAN 4.0?回?Hannah?动?(MMP)?SKAN?MMP?SKAN 4.0?MMP?Hannah?(S2S)?API?API?API?Apple?SKAN API?Hannah?Facebook SDK?SKAN?3?API?1?2?3?Hannah?Faceboo10、k SDK?SKAN?4?API?3.SKAN?24?123?3?Meta 24?3:00:00?3:00:00?23:00:00?28:00:00?1?1?2?/?24?24?1?SKAN 4.0?:?48?FB SDK?3?(?)0.42?5?Boss?500?90%70%60%?24?8%30%70%?7?0.0720.21?内?内?2?$1$2.$10$11.$60$70$80$90.$100?X?1,25 (25,50 (50,75 (75,1001,16 (16,31(31,45 (45,64?共?3?SKAN 4.0?:?48?1%-3%?1%-3%?1-14(14-28(28-42(42-56(56-70(70-84(84-100(100+12345678?99%?$100?8?=$100?/(8-1)=$14?8?1?$100?8?97-99%?90?P90?$85?10%?1?$85?85%?$40?5?$8?6?$40?-$85?7?$85?-$185?8?$185?-$280?.?$5?P10P20P30P40P50P60P70P80P85P90P95P96P97P98P99

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